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At the heart of the modern coffee revolution lies a family with a vision as rich and enduring as the beans they cultivate. As we reflect on the journey that brought us to the modern era of specialty coffee, we find ourselves indebted to the Peterson family and their unwavering commitment to excellence.
Their story begins amidst the verdant landscapes of Hacienda la Esmeralda, where Hans Elliot first assembled the sprawling estate in 1940. But it was Rudolph A. Peterson, a visionary Swedish-American banker, who saw beyond the pastures and glimpsed the potential of this land. In 1967, he took the reins of Hacienda la Esmeralda, transforming it from a cattle ranch into a beacon of coffee innovation.
The Petersons' journey was one of constant evolution. From dairy farming to the pursuit of coffee excellence, each step was guided by a deep respect for the land and a thirst for discovery. By the mid-1980s, as the aroma of coffee permeated the air, the Petersons made a pivotal decision to refocus their efforts exclusively on coffee cultivation. Little did they know that this shift would spark a revolution in the industry.
It was in the hushed whispers of the Mario lot that the magic truly began. Recognizing the exceptional quality of a select group of coffee trees, we dared to diverge from tradition. Microlots were born, each one a testament to the exquisite flavors waiting to be discovered. And then came the revelation—the world's first pure Gesha coffee, unveiled at the Best of Panama competition in 2004.
The response was nothing short of extraordinary. With prices soaring and demand skyrocketing, the Petersons stood at the forefront of a new era in coffee appreciation. But for us, this was just the beginning.
Today, we're reminded of the remarkable coffees that have graced our cups, each sip a testament to the Peterson family's dedication and expertise. From the misty slopes of Jaramillo Farm to the intricacies of meticulous processing, every brew tells a story of innovation and passion.
Founded in Denver in 2010, Corvus Coffee Roasters is a roaster-retailer and wholesaler producing 254,200 pounds of coffee over the past 12 months. With six retail locations and a dedicated roasting, quality control, and training facility, the company centers its work on relationship-driven sourcing, technical precision, and producer storytelling.
Headquartered in Denver, Colorado, Corvus Coffee Roasters takes a direct, relationship-driven approach to sourcing and roasting. Founded in 2010 by Phil and Autumn Goodlaxson, the company is known for multi-year producer partnerships, a Farmer Focus Program, and strong internal training and benefits for staff. Corvus emphasizes storytelling, public engagement, and initiatives that support gender equity and inclusion across its operations.
