We've avoided the monumental task of sourcing in Asia for years.

Not because there isn't potential here, but due to the prevalence of wet hull processing. Wet hulling means the coffee has the parchment removed at a very high moisture content so that it can be dried more rapidly. This results in the farmer getting paid more quickly but it's not conducive to quality. We make it a practice to only pay for processes that will lead to consistent improvement in quality.

This coffee, however, is different...