WHY COFFEE PRICES ARE RISING & WHAT IT MEANS FOR YOU

As global green coffee prices rise sharply, you may notice modest price changes. These increases are not isolated to Corvus or even to specialty coffee. They reflect structural shifts in the global coffee market driven by sustained production shortfalls and rapidly growing demand from regions like China and the Middle East.

In short, coffee is becoming more expensive everywhere.

Still, it is fair to ask: Why now? How long will this last? And what does it mean for the coffee in your cup?

What is happening is not a moral correction or a sudden willingness to pay more for quality. It is supply and demand. After multiple years of underproduction, particularly in Brazil, and accelerating global demand, the market has tightened. Prices have risen accordingly.

That shift does matter. It has created space for farmers to operate with less fragility, and it has revealed something important on the demand side as well. As we have carefully raised prices to maintain a meaningful difference between commodity coffee and exceptional coffee, our community has shown that they understand what is at stake. Excellence, clearly communicated, is still valued.

Coffee Is a Commodity

Coffee is traded globally as a commodity. Its baseline price is set by the C Market, a centralized benchmark shaped by supply, demand, and macroeconomic forces. Quality does play a role at a broad level through general grades, but the market is not designed to reward the additional labor, risk, and care required to produce exceptional coffee.

For decades, that baseline hovered near or below the cost of production. Farmers were forced to cut corners, reduce quality, or leave coffee altogether. The result was instability, labor shortages, and generational attrition.

A Market Shift Is Underway

Over the past year, the C Market has risen to levels not seen in decades. While it still does not measure excellence, it reshapes the economic reality of farming. Higher baseline prices help producers absorb risk and survive volatility, even if they do not solve coffee’s deeper challenges.

Why the C Market Still Matters to Specialty Coffee

Specialty coffee is not priced by the C Market, but it is always priced in relation to it. As commodity prices rise, farmers gain a lower risk alternative. If the difference between selling commodity coffee and producing exceptional coffee becomes too small, the incentive to pursue excellence disappears.

That difference matters.

Producing exceptional coffee requires more work for marginal gains. Selective harvesting, meticulous processing, and long term investment all carry risk. When farmers do significantly more work, the reward must be meaningfully greater.

Our pricing decisions are built around protecting that gap. As the market shifts, our responsibility is to ensure that choosing excellence remains economically rational.

Our Commitment Has Not Changed

We do not ask for support. We believe trust is earned through the quality of the work.

The people who choose Corvus have always cared that craft and excellence should translate into viable lives throughout the supply chain. By continuing to seek out what is exceptional rather than what is easy, you already sustain the kind of coffee we believe in.

Every cup completes that circle.

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