The Morales Family purchased the farmland which would eventually become Rosma Coffee Land in 1963, which had a few existing coffee trees already growing. Alejandro and Freddy inherited the land from their father in 1980 and named the farm after his mother Roesmarie (Rosma for short). The farm became a beacon of hope for locals to find work, and with the help of the city, a road was built to help production and logistics. Located outside the town of Huehuetenango, the Aguacatones farm was originally developed as an avocado plantation. Unfortunately, a fire destroyed most of the trees, and with the excessive heat, growing coffee seemed like a pipe dream. But with a massive effort to create new irrigation systems as well as replanting the lost shade trees, a new environment for coffee production was created, with an added benefit of making the growing process more efficient, and therefore less costly on labor.
