Juan Peña is a trailblazer who has transformed Ecuador’s coffee industry from a minor player into a prominent global contender. Renowned for his scientific approach, Peña’s innovative techniques and meticulous data collection at Hacienda La Papaya have redefined coffee production. His use of diverse processing methods and dedication to understanding crop dynamics have turned his farm into a powerhouse of coffee knowledge, setting new benchmarks for producers worldwide.

Starting his career in commercial rose growing, Peña brought the same precision and expertise to the world of coffee. His efforts have not only elevated Ecuador’s position in the specialty coffee scene but have also resulted in some of our most cherished South American coffees. Juan Peña’s visionary work and relentless commitment continue to shape the future of coffee, making him a true force in the industry.