July 26, 2013


We’ve been getting a lot of insight into the roasting process with the recent acquisition of our Giesen W15. Moving from an Ambex roaster to the Giesen has been an interesting, sometimes frustrating, process. We’ve been forced to rethink the roasting process and categorically eliminate some of our old habits which were based around the Ambex’s “personality.” Our good friend Chris Schooley is always advocating the benefits of roasting on as many machines as possible. He claims getting a feel for roasting on multiple equipment platforms enables you to understand the process outside of any individual equipment platform. This has absolutely been the case from the moment the Giesen was switched on.

Our new roaster is amazing, and not only challenges us to re-think how we roast and view the process, but gives us a different style of coffee to which we are adjusting. We’re finding a deeper amount of balance in all our coffees. Perhaps a little bit of this is due to the fact we are finding better processed coffees, but a little bit is due to the extreme stability of the Giesen; in direct heat, airflow, bean agitation, and even negative drum pressure. As we dial into the nuances of our roasting style, we are finding the coffee to be more full, acidity is balanced in the framework of the entire cup, flavors work a little better together, and our morning espresso is a more complete experience. Lopsided coffees are out- balanced coffees are in.

As we learn more, which is the point of being in this business, we’re excited to see how this translates with different coffees and how balance can be stretched to highlight the best qualities of each coffee we bring in. We’re very appreciative of you, our quality-focused customer, for your support and appreciation of the journey we are on to manage the unmanageable agricultural product we work with. Coffee. Get some.